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Companies are hiring random kids (teens or college kids or whoever does not really have a life) to plug their products all over; Facebook, Myspace, all the social sites, digg, Twitter, and so on down the line. I have seen some of these people that just try to add as many friends as possible on these sites in order to get the word out to as many people as possible. This is typical of many of these larger, somewhat more trustworthy companies.
Some of the smaller shady groups even employ groups to purposely report with good ratings on rating sites like ebay, google, resellerratings, amazon, newegg, buy.com, zipzoomfly or whatever rating type page they can find to make the company sound better and drive sales. This tends to be small shady companies like "ConsumerDepot" and a lot of the "top rated" but never heard of companies listed on resellerratings.com
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