Quote:
Originally Posted by leebase
I mean, yeah, somebody can now find you on the internet -- but they can find 100,000 other indie authors as well. Thus the value of a publisher with the ability to market is going to increase, not decrease. Internet social network marketing is still just marketing. Professional marketing efforts are still going to be quite valuable.
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Could you be more specific, please?
I understand that we are discussing the behaviour of the average consumer, but I can not but draw on my own experiences... I am becoming increasingly
unreachable to "professional marketing efforts". The nail in the coffin was decrease in visits to the local book shop, so now even shelf space is not working on me.
The top of the list of things that influence me was before, and now is even more, the word of mouth; the recommendation by friends, forum members, authors I like or, rarely, trusted critic article. Loyalty to genre-specialised publishing house (Baen) comes second. The best-seller lists trail by the very large margin the two mentioned influencers.
How are those professional marketing efforts reaching our average ebook reader owner today? What, from their arsenal, works on you or on the rest of us?