I don't have a Nook, so I can't comment on their Nook policy specifically, but it's pretty standard procedure for a company's online and brick-and-mortar operations to be separate, isn't it? To give one example I see all the time: When I go into CVS, invariably there's someone there asking about a product they saw on the site, and people complain when they can't find the item in the store. I guess it's great when you can do it, but I wouldn't intuitively expect to be able to bring to a brick-and-mortar store something that I bought online.
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