Quote:
Originally Posted by SlowRain
I hope you are right. I'd like to see less corporate control/manipulation over things like this. I probably have less faith in humanity than you do, but more social-media influence would be a good thing in this case.
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It probably won't last, though. Right now, the social Web is the alternative to mainstream marketing. As that changes, corporate marketing will as well. Already, we're seeing corporations, large and small, creating Social Czar positions and hiring freelancers to "work" social media.
It'll become increasingly difficult to spot the shills in the crowd. I can easily see people hiring themselves out as members of virtual flash mobs to shill for a particular product in the same way street promotion companies work.