its all about what you're comfortable with, if the Nook fits your reading and sight style go with that and I doubt that B&N will go out of business but if they ever do you have the comfort of knowing that the format will be supported for a long time and as for customer service I take it with a grain of salt, there is so much that is involved a CS rep having a bad day or vice a versa. The one thing I've noticed about the Nook that it has great support from the fans that may be even better then the official support.
Good luck on whatever you may choose and Happy Reading
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