Quote:
Originally Posted by fjtorres
It's not about selling Kindles per-se; it is by satisfying customers (It was *the* most requested storefront feature.) and selling *ebooks*.
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Exactly right. Amazon isn't as interested in selling Kindles (although it'd be nice, of course) as they are in selling e-books. And it's a lot easier to sell an e-book if you can give one as a gift, rather than just giving a gift card. Even if you
know the book that a person will buy with the card, it's more personal to say, "Here. Here's that book you wanted", rather than to say "Here's $15. Go buy that book you wanted. You know the one..."