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It's a nice step but it's still too restrictive i.e. the time limit and only being able to lend a book once. If ebooks and ebook readers are supposed to mimic the experience with physical books then an owner should at least be able to lend their ebooks for an unlimited number of times and for any length of time. Just like with physical books
I guess the heavy restrictions are in place to prevent people from only borrowing books from friends and not buying them. Publishers are doing their best to milk the ebook industry for all its worth before it becomes more lenient re rights and access.
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