Quote:
|
I'm just baffled at how knowing sales numbers... helps the competition? It's hardly like they can force people to buy their ereaders instead of the Kindle? Er? Tech stuff, I understand. Sales numbers not so much.
|
Well personally I refuse to buy any product that has not outsold its nearest competitor by 3456773 units or more. So I demand to kno them figures! Not really.
If you're considering launching a product, it often helps to know how much of the market is covered by the competition. You can also watch a competing product's sales growth to analyze what factors have affected that growth, then design your own marketing to take advantage of those factors. Amazon doesn't want to give competitors any info they can use. That sort of secrecy is not uncommon, especially in emerging markets with an unstable and fluctuating playing field.
At least that's the usual reasoning. Whether or not it's justified in this case, who knows.
Does Amazon make any claims outside sales respective to their other products? Have they said "The #1 Ereader in the World!" or anything similar? I've only seen them say it is their bestselling product, in which case the claims of Kindle world domination are mostly coming from speculation in the media.