Quote:
Originally Posted by SlowRain
I only skimmed the article, but I have an issue with the marketing comment in #7. I know of no industry where marketing doesn't dictate what people buy. I don't see the publishing industry successfully breaking that trend. The publishing industry lags every other industry.
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I agree with you in the short term, SlowRain, but in the longer term I can envisage a world where, say, Facebook is going to be a force to reckon with both for (e)books and for other entertainment industries. To be sure Sony's heavy dollars will always push their pets, but social media are going to make a hole in traditional marketing - or perhaps change it.