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I think multi-device platforms are going to become a bigger issue for customers. Kobo, Kindle, Zinio and others who have apps for multiple devices will see their profits rise compared to something like an i-app. I remember paying for an iOS cookbook app and they have just released, at double the price, a new 'iPad-only' version. So if you bought the first one and want the content to look reasonable on the iPad (using the 2X view distorts the text like crazy) you not only have to pay again, but you have to pay double what you paid last time. Never again will I buy a book app!
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