Originally Posted by Lemurion
I have issues with number four, myself. The authors who really benefit from electronic self-publishing are previously published ones, who already have a following. They can leverage the reduced costs to service an existing market in volumes that aren't economical for a commercial publisher.
The problem indie authors face is that while there is a market for indie books in general, they generally come in without an existing market for their work in particular. No one's looking for books by "Adric I. Author," and so their sales are going to be very much lower than the backlist books of "Marianna C. Midlist" which she's put on the same site.
He's ignoring the fundamental problem of obscurity, which is the single biggest issue indie authors face.
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