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In the future we are going to see businesses set up where they offer various levels of services for the independent author. The most basic level would be simple proof reading and formating. Clean up the errors and format the e-book so that when it is sold it is in good shape.
The second level will be proof reading, formating, and editing. The author gets some feedback and can make the changes they are comfortable with.
The third level will be proof reading, formatting, editing, and help with marketing. The company would find websites to advertise on and maybe some print ads.
If more of the popular authors go this route then I can see them looking for exclusive deals with specific companies. Amazon is the largest bookstore with an international audience. Signing an exclusive agreement with Amazon would probably get the authors a large chunk of the profits and would give them access to the international market. It is not a bad move for the author and a great move for Amazon.
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