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Writing for your audience is a great point. I can find tax cases that are very well written, and some that are a little dry (imagine that!). As for the comment about Dan Browne - I started his book, and couldn't finish it. The movie didn't tie together for me, either, so I agree - holes in the plot are not a death knell.
I read a broad spectrum of fiction-popular, classic, romance, and nonfiction - biographies, autobiographies, self-help, popular. Within each category, there is a type of writing you expect. I don't think I would enjoy a biography written in the style of a romance, or a popular fiction book written in the stlye of a romance (I guess I really dislike the style of writting that goes into most romances, but it seems to fit for the genre. Once a romance starts to read like a traveloge, it's lost me.)
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