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I think that Apple is, by far, the most likely candidate to break their own format vis a vis DRM. The main reason is, they can afford to. Dedicated readers are one-trick ponies, generally. With an iPad/iPod/iPhone, if you can't read books, there's still plenty you can do with it. If your Nook or Kindle won't read your books, well, you're just boned. B&N and Amazon have a lot more riding on your ability to read books on their devices and software.
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