Quote:
Originally Posted by KenJackson
The classic example is VHS vs Betamax. Betamax was a superior product that was loved by those that used it. But VHS was cheaper and advertised more successfully, so Betamax lost the marketing battle.
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No, VHS also had the killer feature being able to hold an entire 2-hour movie in one cassette, and that's what consumers wanted. Betamax lost because it didn't give consumers the features that turned out to matter most to them.
VHS quality, as it turned out, was "good enough." And "cheaper" never hurt. That's a genuine benefit to consumers.
Betamax had superior image and color quality and that's probably why the brand survives to this day in the form of Betacam and other professional production formats.