Quote:
Originally Posted by bingle
And I think that the key to a successful ebook sales strategy is accepting that you'll have some people who won't pay, who will download your books for free and send them to their friends for free or upload them on filesharing networks. It's like 'shrinkage' in the retail business, or 'breakage' in the old record business, or 'spoilage' as a grocer - you accept that you lose some percentage of product to thieves or carelessness or nature. And you factor that into your business plan.
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Although this sounds reasonable...
Quote:
Originally Posted by DaleDe
I saw the exact same business model in GPS technology. Mapopolis gave away the navigation program and sold the maps unprotected. They are now out of business do to lack of map sales after several years in the business. The product was outstanding and the maps were too easy to steal.
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...this, not so much.