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Oy vey! lol. I do like that he's digitizing the holy books for the digital generation. However, his statement is true when he compares ebooks to 8 tracks. Digital reading won't go away now that the mythical cat is out of the box. However, it will change a lot over the next ten years. In fact, I expect ebooks in their present form to die out in the next 5 years to be replaced by a whole new generation of digital books. What that will be still remains to be seen, but so long as the industry is young and maturing it will undergo some drastic, upheaval like changes for quite some time before it finally settles down into a more stable format.
Heck, look at the movie and music industries. They're over a hundred years old and have gone through several major upheaval periods, each followed by periods of static stability. It's the nature of the beast in every industry, and publishing is not exempt. So I think his idea that ebooks will be a "passing fad" is pretty close to the mark, although he's off in assuming that digital books will die out in favor of paper books again. The only thing that would encourage that would be a major digital apocalypse that rendered all digital devices useless (or heavily constrained their use) like CME's and the like.
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