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Ya know, this is interesting. If the big guys are turning to self publishing for all their books, I think it signals an end to the big publishers. Because if more and more authors find out that they don't need a big house to get their books published, and ebooks take over as the dominant form of book, a lot of authors will stop trying to beat pointlessly on the big gilded doors. Heck, I'm one of those guys who went self published, and then small house rather than big house too, and I'm glad I did. Screw the big houses and their "your book is ours to destroy as we please" overlords. :P
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