My first impression was that it looks and feels a bit cheap to be honest. The buttons and plastic used don't look like quality. The buttons look like those found on cheap mp3 players. Fingerprints are very hard to remove from the plastic housing.
The good thing is that it works really well. I didn't spend too much time yet with it, but the screen looks very nice. For my feeling more than 20% whiter than claimed. The refresh rate is also very fast and the look-up function is really nice to have.
So my first impression was that I found it quite expensive for the build quality. But when I started the puppy up and looked around I felt a lot better.