This is NOT a pricing issue.
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Perhaps it is ironic that the very flexibility that makes digital technology so compelling – the ease of copying and transmission – in the end may deprive consumers of basic economic rights they have enjoyed for centuries.
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THIS is the issue: A need to redesign our commercial and ownership traditions to accommodate the new technology, and to provide some product security to producers while allowing consumers to use the products appropriately.
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Perhaps the greater control digital technology affords content owners will convert all digital purchases into temporary licenses to use. Regardless, at some point the holidays will be over, and today's 20-somethings will look at thousands of dollars spent on downloaded music, videos, games, and ebooks, and wonder what it means to "own" in a digital world.
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Those 20-somethings won't "wonder" anything, as long as they can enjoy their digital media, and share it with their friends... something very little of the digital media make hard to do.
"Ownership" in a mass-production and/or digital world is largely an abstraction, and we shouldn't get hung up on definitions; what matters is finding the balance between a producer's right to protect and control their production, and the consumer's right to enjoy the production in a satisfying way.
Right now, that balance is tipped in the consumer's favor, and it needs to be brought to a more even level (for the producer's benefit) without ticking off the consumers and causing them to not buy (or to steal). It can be done, but the longer we wait and do nothing, the harder the transition will be.