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The next 5 years should be interesting as more of the general public gets into e-readers... and don't pay attention. There's going to be quite a howl... but they'll still have lost books they though they bought. There was a bit of squeaking when there were enough upgrades of the iPhones that the count on Amazon upgrades maxed out. Amazon handled those by making exceptions, or resetting numbers on the 'devices used', but with their Kindles selling like hot cakes... there's an explosion coming in a few year.
Consumers tend towards being lemmings and upgrading in batches when something new becomes the 'hot' item. The wailing. probably right at Christmas will be rather loud.
Then again, the smart ones with strip them before they backup so they've actually "bought" their books. The rest are going to have to do a lot of fighting w/ Amazon (or their book store.)
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