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Old 12-17-2007, 12:44 PM   #21
Steven Lyle Jordan
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Quote:
Originally Posted by JSWolf View Post
They announce a lot of pbooks. Why not also announce at the same time that the ebook is also coming out? It's a simple thing to do and would make it so much easier.
I'm just thinking from a marketing standpoint here: A lot of products are introduced today, with heavy marketing to get people to buy. Then a red one is introduced tomorrow, prompting more people to buy. Then a fuzzy one comes out next year, etc, etc, etc. It's fairly standard procedure for products to be introduced without alluding to another version coming later... because then, fewer people will buy now.

I'm not condoning it, I just understand why they are doing it.
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