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Take the Fionovar Trilogy by Guy Gavriel Kay. It's an excellent story with good characters, and it's not really badly written but I can see that his writing has much improved in his later books, even if I didn't enjoy some of them as much.
As for "popular", it too often equals "the lowest common denominator."
Having said that, I enjoy a lot of books that aren't great writing but I feel no need to make them (or my taste in books) seem better than they are.
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