Thread: Sony: E-readers 'selling out around the world'
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Old 12-23-2010, 07:11 AM   #32
igorsk
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Quote:
Originally Posted by RSaunders View Post
The real question is "How many more Sony readers would be bought if they marketed them?". I suspect the answer is "none". Amazon has bought all the eInk screens that can be made, and subsidizes Kindle sales because they have a good online store.
That's exactly the reason.
As for Amazon subsidizing the Kindle, I don't think that's what happens. It seems they get a nice break on the screen price (rumor has it they pay $36 for a Pearl screen) because they order a huge amount of them. It's just the economy of scale.
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