A popular book can be badly written. As many others have pointed out, the actual "writing" is only one element of a book. I think that Dan Brown is a bad "writer," but I found the Davinci Code to be a poorly written page turner. By which I mean I was annoyed by the writing and the characterizations, but I kept wanting to see what happened despite that.
Just as popular =! well written, unpopular =! badly written. I doubt that there are many people who would claim that an unpopular novel can't be well written.
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