For me, the difference between Stieg Larsson and Dan Brown is that I couldn't get past the first few pages of DaVinci Code, but I finished the Larsson trilogy. That kept me turning the pages, but I still think it was lousy. Preposterous in plot, with wooden characterizations, lots of clunky exposition, and absurd dialogue. So yes, it was badly written. I have no issue with dipping into cheesy stuff, whatever floats your boat. But I start to get judgy when the cheese is all someone reads and s/he can't discriminate between "worthwhile" and "crap, but entertainment." It matters.
If someone never reads junk, I think they're boring (or a liar). But someone who reads only junk is equally tedious.
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