Thread: Interesting piece on failure of Sony to market its ereaders
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Old 12-22-2010, 05:51 PM   #117
EatingPie
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Device: Sony PRS-500 (RIP); PRS-600 (Good Riddance); PRS-505; PRS-650; PRS-350
Quote:
Originally Posted by nathantw View Post
I think you brought up a point that can't be overlooked. How many products does Sony produce? They range from mp3 players to PS3 to computers to TV's to games to producing movies to cameras to making a Sony Reader and the list goes on. How does Sony allocate the finite amount of resources they have?

Now we look at the Amazon Kindle. How many products are produced by Amazon? Just the Kindle. Amazon is able to dedicate their limited resources to their single product and that product better be good.

So I don't think Sony is abandoning or neglecting the Sony Reader, they're just stretched too thin to dedicate all their resources into it.
I agree here, and never meant to suggest or imply they were abandoning their Readers. The new touch screens are a sign that Sony is still very interested in this technology.

Sony's commitment to the Readers has definitely been slim, but sales aren't blockbuster, and it's totally understandable. My frustration largely arises from being a software engineer myself, and knowing that some of these problems can easily be fixed... or certainly could have been in the 2 years since the PRS-505, even with minimal investment in manpower. The cog in the gears is that they use ADE, and that's licensed AFAIK, so they don't necessarily support it in house at Sony, and that runs into a whole slew of non-technical, legal issues.

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