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1: ........(Actually, a hardback costs, one publisher told me, only from 50p to a couple of pounds more to make.)....
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First they told us that the cost of paper, printing, distributing, warehousing and returning unsold copies was about $1 for paperbacks.
Now it seems hardbacks cost nearly the same as paperbacks.....
So the question is, why do they bother to print hard to read, ugly paperbacks at all? They could just print a second edition of cheap hardbacks one year after initial publication for those who don't want to pay publication-day prices.