Quote:
Originally Posted by jswinden
I'm sure they could if they would actively market them. They are very good eBook readers. But if consumers don't know they exist, they won't buy them.
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The real question is "How many more Sony readers would be bought if they marketed them?". I suspect the answer is "none". Amazon has bought all the eInk screens that can be made, and subsidizes Kindle sales because they have a good online store. The Sony online store has never been something to write home about, so I (for example) buy my ebooks at Amazon and Fictionwise. Sony has to make all its money on the hardware. If they can get N screens and sell N readers with no advertising, I can't imagine why they would want to advertise. Could they really get 2N screens? I don't think they could get more $$ for their N readers. They seem to be in a niche. They sell a better product at a premium price and lower volume. If the Kindle is a Chevy, Sony is a BMW. You don't see as many BMW ads as Chevy ads for a good reason. You only see BMW ads at all because they can make more BMWs than they can sell.