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In my opinion, a book I'm reading can be carried by the story in spite of poor writing. Or, a book with a poor story can be carried by interesting writing. Sometimes, it's characters that carry a book in spite of less than stellar writing and story.
I am not sure why but sometimes a story in which I find no redeeming value is popular for a short time. I think it's possibly simply marketing or connections in the industry. Oh, and who the writer is. If a certain person writes a book some will buy it regardless and announce it as a masterpiece.
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