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Considering we live in the Twitter Age where literacy is not considered a highly prized skill to be acquired, I think yes, a book that is popular can also be very badly written. It is like popular music. In my day, Woolly Boolly by Sam the Sham and the Pharoahs was a number 1 hit. I doubt anyone would consider it a particularly well-written or well-performed song. Similarly, Sgt. Barry Sadler's song The Green Berets.
OTOH, several Beethoven symphonies were not well received when first played. Critics in the premiere days often wrote about how badly the symphonies were composed and/or conducted and/or played, yet today we consider them masterpieces.
Why should one view popular books any differently than popular music?
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