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Of course a popular novel can be badly written.
A book can have a compelling storyline, engaging characters, etc., and still be badly written -- with clunky sentences, notable inconsistencies, structural problems and such. Despite problems, books can still entertain and grab people.
It takes talent to write a book that can engage many people, even a badly written one. Good editors can help fix bad writing, but the heart of a story must come from the writer.
Who am I to judge? I'm a reader and can judge whatever I want, as you can. I try to avoid knocking others' book choices, though. Whatever they read and enjoy, more power to 'em.
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