Quote:
Originally Posted by EricLandes
Actually, no, I don't think they understand the realities, and here's the primary reason why:
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Any numbers to back up your opinion? Of course, unless you are inside the inner circle at Amazon or one of the publishers, you don't have any hard numbers....neither do I.
What I do know is that the publishers do have their real sales numbers. They have the numbers from sales during Amazon's "subsidize ebooks to own the market" scheme, and they have the sales numbers after they took control of pricing.
They also have an extreme economic incentive to maximize profits. They have a track record that at least has allowed them to stay in business and grow to being one of the top 6 publishers in the world.
So....I'm still betting on the publishers. They successfully established a much higher price for hard back books than they are asking for ebooks. I see little evidence that the folks on this forum (including me) happen to be a LOT better about running a book business.
I think that the market that can afford $139 to $500 for ereading devices can handle the difference between $10 and $13 or $15 for the price of an new release, popular ebook.
If the market truly just will not pay the price....I am comfortable in my belief that the publishers will lower the price. I trust the publishers to be self interested.
Lee