[THJahar]

I think we are overlooking something, is the fact that Amazon used a 'bespoke' DRM scheme actually a backdoor to a DRM free e-book movement?
Hear me out.
What if the kindle does become the iPod of the ebook world, and sells millions of units.
Like the ipod, people with a bit of moral backbone will actually start buying DRM'ed product rather than just sucking it up from the Darknet.
But unlike the iPod the competitors will realise that they cannot compete by using an alernate DRM scheme (i.e. plays for sure and other mp3 players) because as the example shows, it failed miserably, as was the case with MP3 players, the other services have realised that they had to go to a DRM free model which with a lot of badgering and heckling of the record companies they have slowly started to do.
Now print publishers (those money hungry oligopolists) will inevitable consider the great idea of cutting out the middle man.
So you now have a iPod like device used by (potentially in the future) millions of people.
IF Amazon choose to refuse other competitors stores (namely the direct from the publisher stores) to use their bespoke DRM, then surely the publishers with the record companies past efforts in mind (and the succeses of publishers like Baen) will switch to non-DRM azw files.
Hence we reach that utopian future we all crave, one where we are no longer treated like potential criminals, but as trustworthy human beings and can purchase our books with the freedom of utilising them on whichever device we wish.