I like to express my personality. The Sony 950 cover is a good product too, and if it works for you then that's perfect.

I know people have been especially raving about the lighted-version. If the Sony 950 cover came in colors other than black, then it would have been a better option for me. Look at how BN has a variety of styles and designer labels for their Nook Covers. The Kindle has a rainbow of color options for its standard cover. Choices are good.