I got the sample, but will not buy the book. Not because of the cool effects, but just because cyberpunkish stories do not appeal to me. You all should try the sample before condemning it, either on Kindle or a Kindle app for iPad or PC. The special effects are nice, but not intrusive. You can read without activating them, but why would you not want to see them? In the sample, there are two: A swirling magic box and a 2-second audio clip. So it is not like watching a movie with subtitles. It really is a book with optional extras.
I would like to see this done with a standard murder mystery.
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