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Had I not bought the Nook first, I would never have tried a unit without Wi-Fi. I have no idea what the bottom line price of this unit is, but if it had a price point $50-70 under the cheapest Kindle (or about what I paid for it), I think they could sell a bunch of 'em.
When I'm ready to buy a cheap $100 Android tablet in about six months, I'll buy one. This is a dedicated READING device, as such-- simpler and faster is better.
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