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I think widespread piracy would be as good for ebooks as it was for mp3 12 years ago. It will create a demand for hardware readers, that demand will drive prices down to a level that the mainstream readers will want to pay. Once those people buy their readers they will be looking for content to buy for it. Most likely they will get their content from the same place as their reader, or if they buy an independent reader they will go to sites they have heard of and trust.
I bought my reader to read books that don't exist in paper form or if they do they are too expensive on the second hand market to justify. Pros for buying ebooks rather than downloading them for free (to me) are:
1. more likely to read it.
2. I can buy it as soon as it comes out, I don't need to wait for someone to upload it.
3. At the price I pay it's not really worth spending time looking for a free one.
Barriers to buying ebooks (to me):
1. I already own it in paper form.
2. Not available in ebook form.
3. Not available in my country.
4. Too expensive.
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