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1. Word of mouth. THere's a lot of good recommendations right here in this thread. I also belong to a few other forums or groups for specific authors and invariably there are discussions of other authors. Since we're all fans of the topical author, there's a reasonable chance we'll have other author likes in common. Not always of course, but when you've been in a group long enough you can usually work out who else has similar tastes.
2. Author maps. Literature map (mentioned above) is one, there's another one I used to use that's very similar, but I can't recall the name. But I think they might use the same engine, so it doesn't really matter.
3. Random selections by genre. This might be trying out free downloads, or picking up a new author in the library or 2nd hand shop. Recently I read Julian May for the first time (not counting her Trillium works) and really enjoyed it, so I'll be looking for more. And yes, in this sort of browsing I will often judge a book by its cover - title, artwork and synopsis.
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