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"Pride of Lions" nailed the "why are there more Mac's" well, with one small addenda needed.
Windows-based PC's, in general, are not visually identifiable by brand. Without the acutal logo, you can rarely tell the brand by sight. Apple devices (Macs, iPods, ...) are all visually distinctive. This makes Apple's advertising money reasonable well spent when used in such product placement "ads". Dell, et. al., would see a much lower value in such deals. Hence, you see more Macs placed in movies than any of the Win/PC brands.
There are occasional "placements" of branded products that occur for reasons other than advertising money. One instance that I have inside knowledge of occured in a movie a few years back, where all of the Unix and Mainframe computer screens were actually Macromedia Director movies running on PCs (Win or Mac? I don't know) hidden off-camera. The art director chose to place, very discretely, several Macromedia product boxes around some of the office sets, apparently as a personal tribute to the products. The word inside Macromedia was that they didn't pay for the placement.
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