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Originally Posted by boxcorner
Rather than sarcastically saying things like, "improve their lousy marketing", "actually create a media coverage presence", try to be a little more constructive. Remember, marketing isn't just about advertising, or after-sales-support. There's lots more to it than that.
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Here's my first try:
Sony, the inventors of lousy marketing bring you the.... Oh nevermind! We're lousy at marketing, remember?
Quote:
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Why not suggest some new ideas of things that Sony could do to improve its marketing?...
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I think the total
lack of any advertising is truly a major issue, which everyone here notices. But Sony's financial commitment to the Readers just isn't a huge priority. Consider that the PRS-505 still cannot right justify an ePUB (yes, that's Adobe's fault, but Sony doesn't care enough to get it fixed). As a software engineer, I know I could fix the problem within a few weeks of walking
cold into the source code, and that would cost a lot less than any advertising campaign at all (even my year's salary would be less).
Sony is certainly capable of great advertisements: the PS3 ads have moved beyond awesome these days! But that's the money. Regardless, here's a couple of real tries...
Sony, the inventors of the e-Reader, bring you the most book-like experience in the world!
[A person walks into a B&N, then a Borders, then a Mom&Pop store] Voiceover: You can buy a book anywhere! But not with an Amazon Kindle! If they don't have it, you can't read it.
I realize Sony cannot read B&N books without prior liberation, but you can bet that if they're actually reading this post, they've already got that in the works.
[Person walks into a library.] There are over 1,000,000 libraries in the United States. How many books is that? [Shot of shelves and shelves and shelves.] Bring your Sony Reader... but leave your Kindle!
But like I said. A commercial... ANY commercial... would probably do!
-Pie