Did you load it onto the reader through sync (as a kepub) or as an ePUB through ADE or Calibre? It sounds like a defective book. It's possible though that it will load as an ADE ePUB. Kobo does do refunds for defective purchases. One book I purchased had apparently been sent by the Publisher in an entirely wrong, wrong, wrong format and kobo missed it when putting it on the website.
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