Quote:
Originally Posted by Steven Lake
Kindle owners tend to be like Apple fanboys. They're only pleased with their devices because they don't realize that there's something better out there, don't wish to know, and Amazon is making sure they never do. IE, blissful ignorance.
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Alternatively, they may have experienced the other side of the fence and decided that maybe the Amazon approach works for them, taking myself as an example, the combination of geo-restrictions and the convenience of synching with my phone and ipad being a much more useful feature than a touchscreen have lead me to buy a kindle to replace my sony when I decided I wanted a reader with one of the newer e-ink screens.
Having more choice of shops to buy from isn't inherently an advantage in of itself, it only becomes an advantage if you do actually have a genuine choice and half those shops aren't refusing to sell you the book you want or wanting to charge more than the amazon price.
As far as what Amazon might do in the future, we have already seen that the most important thing for them is selling books as seen by their various apps, so logically if the rest of the ebook market becomes a significant loss to them then it is more likely that they start selling books in epub format more than adding epub support to the kindle or perhaps they might even start licensing 3rd parties to make kindles, but that niche is probably covered pretty well with a kindle app on tablets.