Sony owners are always swift to criticise Sony for it's lacklustre marketing. Great product, but lousy marketing. I'd be rich if I gained a dollar, each time I read something negative like that. However, I think this constant stream of negative rhetoric is counter-productive. It must be sweet music for Amazon's ears.
Sure, Sony could do better - a lot better. However, criticising something negatively without offering positive alternatives is easy, destroying something doesn't require much effort; creating and nurturing something requires more careful thought and patience. Complaining is easy; putting things right isn't always quite so simple.
Instead of a constant barrage of negative comments, may I suggest that we offer Sony a little more more encouragement, and some positive suggestions? By all means mention negative things, but try also to emphasise what is positive.
Rather than sarcastically saying things like, "improve their lousy marketing", "actually create a media coverage presence", try to be a little more constructive. Remember, marketing isn't just about advertising, or after-sales-support. There's lots more to it than that.
Why not suggest some new ideas of things that Sony could do to improve its marketing? List your ideas, but try to be specific, rather than generalise. How would you advertise their products? Suggest ways of improving things, things that Sony is already doing right, but that could be done better. Don't just point out what needs to be done, but explain how it should be done. Provide a clear summary of the key points. Perhaps Sony will take up, and act on some of your ideas. Who knows? Nothing ventured, nothing gained.
