Quote:
Originally Posted by astra
Do you see the pitfall?
You have to be aware about the term ebook reader and be interested in buying one and do the search.
On the other hand, Kindle? Almost anybody who shops online, also shops on Amazon. Probably the most popular online shop with some of the most attractive prices and return policies. you don't even have to know about ebook reader. Just go to Amazon and look at their home page. For the last 4 months? It never leaves the most prominent view? People who had no clue about ebook readers but have a potential to have one or purchase it as a present for a friend will see it in front of their eyes even if they are absolutely clueless. Click on the pic. Read about how easy it is to purchase ebooks and that's it.
Sony stands no chance with shoppers like that. Unfortunately, they are the majority!
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Well, from where
I am sitting, if you Google
Kindle, the first website listed is Wikipedia, and the first line of that website reads, "Amazon Kindle is
a portable e-book reader". It does not say, "Amazon Kindle is
the portable e-book reader". So,
I would assume that there are other e-book readers in the world. Furthermore, if
almost anybody were to look at the Contents, then they would see there is a link
See also: List of e-book readers, click on it and they would see a page entitled
Comparison of e-book readers.
All right, granted, many - who knows? - perhaps most people in the US/UK have only heard the term
Kindle. However, perhaps you are seeing things solely from the Anglo-American perspective. What I am suggesting is, that in other parts of the world, that might not necessarily be the case. For example, if
almost anybody were to click on either of the two Amazon links in post #78 (ie Amazon in Germany & France), they would see that Kindle is not the only e-reader on the market. Who knows how many e-readers Sony sells outside the US/UK?
Anyway, I think Amazon is doing a great job making people aware of e-books and e-book readers. I expect that sooner or later people, who buy a Kindle, will discover that it is not the only way of reading e-books. Some more discerning people - for example,
din155 in
post #21 - might eventually upgrade to a Sony, sell their Kindle on at a lower price, thus make another e-reader available to someone who might otherwise not have been able to afford to buy one. Hence, the number of people using e-readers is increased. So, thank you Amazon.
