Quote:
Originally Posted by boxcorner
I take your point, nevertheless despite the fact that perhaps the majority of people in the US may call them Kindles, I believe that most people also realise that there are other makes available, such as for example Kobo and Nook. Therefore, I don't think it would require much imagination on their part to discover that Sony, who after-all is world renowned for making electronic devices, such as for example the Walkman, also makes e-readers. Whilst some people may call their Dyson vacuum cleaner a Hoover, I think the most people realise that generically they are all vacuum cleaners.
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Realize, yes, but enough to spend time researching when they could easily just go to Amazon hit the "one-click buy" button, or drop by the electronics section of Target on their weekly shopping and pick one up? Even if they do Google "ereader," there's a good chance that when presented with all of the choices they'll just go with the one they've had the most exposure to, to avoid hassle. (I think our difference of opinion here stems, perhaps, from a difference in how we think people act when making a choice. Or perhaps how important the choice of an ereader is to most purchasers.)
I do think that Sony needs to do more to get its readers into public consciousness. I also think that it was very silly of them to give the same names (Pocket, Touch, Daily) to their updated line, without even a "2." I've seen a lot of people confusing the new ones with the old, glare-prone, ones because of this.