Quote:
Originally Posted by boxcorner
Really? Pull the other one, it's got bells on it. 
Assuming that anyone who is interested in buying an e-reader, has heard of the Internet, and knows about search engines such as Google, then all they would need to do to discover Sony e-readers would be to search for e-reader. Wikipedia lists nine models. Alternatively, they could visit a branch of Waterstones, WHSmith, etc. 
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One issue with this is that (at least in the US), a lot of people aren't interested in buying an e-reader, they're interested in buying a Kindle. That's what they're likely to have seen in commercials on TV, and if they buy books on Amazon that's what they'll have seen on the front page. If they have a friend with an ereader, it's most likely to be a Kindle (again, in the US). They may be vaguely aware that there are other models (especially if they shop in B&N), but the Kindle will be at the front of their minds. To many people, an ereader is a Kindle, just like a photocopier is a Xerox machine, a tissue is a Kleenex, and an mp3 player is an iPod. So that's what they want.