In retail of any form, I personally wouldn't even get out of bed for 5-10% margin as a general rate even with economies of scale... if your margins aren't enough then you still won't be able to afford proper staffing, equipment, premises etc. So then you go back to small isn't beautiful approach. Businesses, of course, can never win... evil people wanting to make a living, nasty professionals wanting to design a website & sales service that can deal with all of their customers (most of the time)... everything should be run for the joy of it by happy amateurs living off the land the rest of their ample time....
[QUOTE=Barcey;1277722
I personally think that Amazon deserves around 5-10% of the sale for the services they are providing. Running a website, downloading a 1MB file and running a credit card transaction is not that much value.[/QUOTE]