Quote:
Originally Posted by kartu
#51
In my understanding, it implied that Sony doesn't want sites to review its readers.
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You wrote, "Sony Readers get next to no media coverage." In post #50,
Sweatpea wrote, "They get plenty here...". In post #51, I wrote, "Perhaps the marketing people at Sony feel that word-of-mouth recommendation is more effective than
advertising."
I didn't realise that by "... no media coverage ..." you meant a shortage of reviews of Sony's readers. I was not
implying that Sony doesn't want sites to review its readers. I don't think there has been any shortage of reviews, but of course more would welcome, so long as they are independent ones (ie not ones influenced by Sony).
Sony could market their readers in various way, including advertising, as well sending samples for independent reviews, and so on. I thought your statement, "... Sony Readers get next to no media coverage ...", was a criticism of the lack of advertising, which is a criticism that some other people have also made.
What I was attempting to communicate, albeit maybe rather clumsily, was that perhaps Sony believes that prospective buyers are more likely to be persuaded by recommendation than advertising. Having said that, perhaps if Sony spent more on advertising then they might sell more readers.
