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I would guess that in-store they aren't equipped to handle broken screens. My iPhone screen was mostly intact, but I still had a couple of micro cuts after picking it up -- and I was extremely careful. Just handing the thing off to a salesperson is an accident waiting to happen.
When I sent mine iPhone in, it looked like it went directly to the recycle center. I presume that staff has been trained in handling all sorts of broken electronics with tiny sharp thingamajigs poking out every which way including loose. Safety first.
Definite kudos to Sony here. Not only are they doing something good for the environment, they're being fairly liberal in their acceptance policy (my iPhone broke two "rules" by not being listed and having a busted screen!), and giving full credit. No doubt there's tax write offs involved, but it's still a darned nice service!
-Pie
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